Insights in Marketing's eBook is designed to spur new thinking on how to effectively market to women. This eBook ventures outside the traditional marketing research box and provides valuable information to marketers about exactly what women want and how to give it to them.
This eBook provides answers to questions that many marketers have yet to ask. While women are incredibly sophisticated and complex, marketing to them doesn't have to be. This book outlines who women are, what motivates their behavior and how to influence that behavior. It's surprisingly simple, and yet, to date, businesses have been led astray, time and time again.
"Getting Women to Buy" provides insights on the following:
Why marketing to women fails
Behavioral drivers that motivate women
Five distinct psychological profiles of women
How to transform your marketing using these psychological profiles
Real-life case studies on the five profiles in action