Want to capture competitive advantage in strategic planning? Start by understanding the consumer!
When consumer insights are the foundation of a company's strategic plan and marketing initiatives are rooted in consumer insights, a business is more likely to succeed!
The strategic planning process is not a one-size-fits-all proposition. Each company puts its own spin on the process. We wrote this book to challenge your thinking on how consumer insight informs the entire strategic planning process so that you can arm your strategic planners with the information they need to create competitive advantage for your company.
Our 'Capturing Competitive Advantage' eBook provides the following:
Tips for better using consumer insights in the strategic planning process
Tools and best practices for ways to plan with the consumer in mind
Advice for before, during and after the strategic planning process to give you the competitive edge you crave