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Capture His Attention

Learn how premium brands can capture 20% of American men and why consumers are so skeptical of advertising and marketing.

Capture His Attention

Tips to Socialize Your Market Research Effectively in the New Year

How can you encourage the use of key consumer insights in businesses decision-making? IIM’s VP of Consulting Services weighs in on how to socialize research within your organization and get them to “stick.”

Tips to Socialize Your Market Research Effectively in the New Year

Top Qualities to Look For in a Research Partner

Learn what to look for and what NOT to look for in your qualitative and quantitative research partner!

Top Qualities to Look For in a Research Partner

7 Reasons Why You Should Consider Technology-Based Qualitative

Learn the top 7 reasons why you should consider technology-based qualitative and read the top 3 insight articles from Q1 of 2013!

7 Reasons Why You Should Consider Technology-Based Qualitative

Tools to Capture Consumers' Changing Reality

Learn about IIM's alternative research techniques that complement traditional research, leading to deeper and richer consumer insights!

Tools to Capture Consumers' Changing Reality

Introducing Quantitative Research Solutions by IIM

Meet IIM's new quantitative research team, learn about the power of combining quant and qual research tools and check out our new panel.

Introducing Quantitative Research Solutions by IIM

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