IIM Research

Complete Consumer Understanding

IIM Partners with Meredith to release New Study on Millennial Women

2020 is a pivotal year for Millennials – they will number 80.4 million strong, their spending will total 2.5 Trillion dollars, and they will account for two-thirds of all first-time homebuyers. Recognizing the seismic influence Millennials – the largest generation ever – will have on all industries, Meredith recently fielded the Women 2020 proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the influence of technology.

IIM Partners with Meredith to release New Study on Millennial Women

Women and Technology

Insights in Marketing found that women’s values, habits, and personalities correlate with her tech behavior and preferences.

Women and Technology

A Study of Changing Gender Perceptions

Insights in Marketing research finds that while women have found an accepting spot outside of the home, men are still struggling with their own roles.

A Study of Changing Gender Perceptions

The 5 Female Motivational Segments That Matter

Insights in Marketing found that all US women fit into one of five motivational segments. What segment does your target market fit into? Download our study to find out!

The 5 Female Motivational Segments That Matter

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