Leveraging Hybrid Approaches In Online Qualitative Research
Are you new to online qualitative research? Or looking to get richer learnings through the online approaches you already use?
Join Insights in Marketing as we partner with 20/20 Research to lead a free webinar focused on the benefits of leveraging multiple technology-based tools within a single project to achieve deeper engagement with consumers and uncover the insights that truly matter.
Here are some of the key learnings you'll walk away with:
What is a "hybrid approach"…and why does it matter?
Which technology-based approaches play well together?
What are some real examples of projects that leveraged hybrid approaches?
What are the benefits of hybrid approaches?
What are some caution points or pitfalls to avoid?
Whether you're well-versed in conducting online groups or still wondering what all the fuss is about when it comes to online qualitative, you're sure to leave with new ideas of how technology-based approaches can be valuable tools to keep in your kit.
Sign Up for the Latest News
Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.