Insights in Marketing: Connecting People to Brands

We are a marketing research firm that delivers in-depth and actionable insights to give you the confidence to make the best decisions possible for your brand.

Ensure Your Decisions are Inspired by the Consumer Voice

Through deliberate market research and clear direction, we help our clients better understand consumers for the living, breathing humans they are.
Our same day hybrid research combines quantitative and qualitative approaches to deliver both in-depth and measurement insights in a time-efficient manner.
Learn More

Engage us for:

Learn About our Approaches >>

The Chicago Fire

Case Study: Consumer target identification, along with brand strategy and positioning came into play with this athletic-themed study…

Furniture Care Provider

Case Study: Brand strategy & positioning meets consumer target & shopper understanding in this study about breaking through the clut…

What challenge can we solve for you? Contact us so we can begin building your customized solution.

Sign Up for the Latest News

Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.

Brands We’ve Helped

Constellation Brands

Quaker

Jim Bean

Clorox

Pizza Hut

Gatorade

Tropicana

Royal Caribbean

bath and body works

Kraft Heinz

Atkins

Nike

Miller Coors

Smuckers

MetLife

First Alert

Abbot Nutrition